BDA Welcomes New Corporate Board Members - Google, PepsiCo, Time Warner, Toyota and the International Franchise Association
MEDIA ADVISORY
March 31, 2009
New York, NY
FOR IMMEDIATE RELEASE
Increasingly, global corporations are finding value in coming together on a variety of public diplomacy efforts as evidenced by the unanimous election of five new corporate members to BDA¿s Board of Directors at its March Board meeting: Google, PepsiCo, Time Warner, Toyota and the International Franchise Association.
¿We enthusiastically welcome these impressive new members to our board,¿ said Keith Reinhard, Founder and President of BDA and Chairman Emeritus of DDB Worldwide. ¿They join 25 other forward-looking companies and organizations in what is truly becoming a worldwide movement to foster better cross-cultural understanding and to promote the concept of global citizenship.¿
Established in January 2002, Business for Diplomatic Action is the only business-led organization dedicated to leading the development of private sector best practices in building new and better bridges across cultures. Its mission is to enlist the U.S. business community in actions to improve the standing of America in the world, with the goal of once again seeing America admired as a global leader and respected as a courier of progress and prosperity for all people.
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FOR MORE INFORMATION:
Business for Diplomatic Action
www.businessfordiplomaticaction.org
Contact Information:
Cari E. Guittard, Executive Director
Business for Diplomatic Action
415.608.0806c.
Cari.Guittard@sf.ddb.com
www.businessfordiplomaticaction.org
