US Center for Citizen Diplomacy Hosts Keith Reinhard November 15th in Des Moines, IA
FOR IMMEDIATE RELEASE
For more information, contact:
Leah Schomburg
Trilix Marketing Group
4000 114th Street
Urbandale, Iowa 50322
Phone: 515-221-4900 ext. 208
Fax: 515-221-0000
Top US ad man to address international
business diplomacy at Nov. 15 event
U.S. Center for Citizen Diplomacy hosts
Keith Reinhard, founder of DDB Worldwide
DES MOINES, Iowa ¿ November 7, 2006 ¿ What does your business have to do with America¿s standing in the world? More than you might think, according to Keith Reinhard, president of Business for Diplomatic Action and chairman of one of the world¿s largest advertising agencies, DDB Worldwide.
Hosted by the U.S. Center for Citizen Diplomacy, Reinhard will speak to Des Moines area business leaders Wednesday, Nov. 15, at the Des Moines Embassy Club in the Ruan Center, 666 Grand Avenue, Des Moines.
The evening will be moderated by Ambassador John Menzies, chairman of the U.S. Center for Citizen Diplomacy board of directors. Also included on the program will be William Niebur, Ph.D., Pioneer Hi-Bred International, and Connie Wimer, publisher of the Des Moines Business Record. Those wishing to attend are asked to register at www.uscenterforcitizendiplomacy.org. There is no charge for the event.
¿We are deeply honored to have Keith make this trip to Des Moines and speak to our business community,¿ says Ann Schodde, executive director of the U.S. Center for Citizen Diplomacy. ¿He has been a fan of this organization since its inception and has been instrumental in bringing about awareness of America¿s image from a global perspective. To be able to offer his expertise to the business professionals of Iowa is a rare opportunity indeed.¿
About Keith Reinhard
Reinhard is chairman of DDB Worldwide which ranks among the world¿s largest and most creative advertising agency networks with 206 offices in 96 countries. He founded Business for Diplomatic Action, Inc., in 2004 as a not-for-profit private sector effort to enlist the U.S. business community in actions aimed at improving the standing of America in the world.
As president of Business for Diplomatic Action, Reinhard testified before Congress and has been broadly featured in the media, from the BBC to CNN to The Daily Show and in publications such as The Economist, Fast Company, The Atlantic, The New York Times, The International Herald Tribune and The Financial Times.
His advertising agency, DDB Worldwide has won more Grand Prix awards in the 50-year history of the International Advertising Festival in Cannes, France, than any other agency, and over the last 16 years, has won more awards in Cannes than any other agency network.
As a working creative man, Keith was responsible for McDonald¿s ¿You Deserve a Break Today¿ and for the Big Mac tongue twister, ¿Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions-on a sesame seed bun.¿ He also penned State Farm¿s long running theme, ¿Just Like a Good Neighbor, State Farm is There.¿
In 1986, Reinhard was one of the architects of the advertising industry¿s first and only three-way merger, creating Omnicom, one of the world¿s largest advertising and marketing services holding companies. Concurrent with the creation of Omnicom, Keith accomplished the merger of Doyle Dane Bernbach and Needham Harper Worldwide, first known as DDB Needham Worldwide and now DDB Worldwide.
Advertising Age has referred to Reinhard as the advertising industry¿s ¿soft-spoken visionary¿ and in 1999 named him as one of the top 100 industry influentials in advertising history. He is a past Chairman of the American Association of Advertising Agencies and remains a member of its Advisory Council. He also serves on the advisory councils of Union Theological Seminary in New York and the Association for a Better New York (ABNY). Keith is a member of the Boards of Sesame Workshop, Jazz at Lincoln Center, Episcopal Charities, the Johns Hopkins Prostate Cancer Advisory Board, and thhe Berlin School of Creative Leadership.
About the U.S. Center for Citizen Diplomacy
Founded in July, the new U.S. Center for Citizen Diplomacy center has been designed ¿ among other activities ¿ to:
¿ Promote the concept and value of citizen diplomacy;
¿ Fund and support innovative citizen diplomacy programs;
¿ Provide information on citizen diplomacy activities using up-to-date and innovative technology;
¿ Serve as a nexus point between corporations, local and state governments and non-profit organizations dedicated to cultural and educational exchange;
¿ Provide training for individuals and organizations dedicated to making a positive difference in the world, creating future leaders in the field of citizen diplomacy;
¿ Conduct, document, and disseminate research focusing on the impact of citizen diplomacy;
¿ Produce special events including an annual Summit on Citizen Diplomacy to promote and encourage participation in citizen diplomacy and honor individuals who have made outstanding contributions to the field;
¿ Organize special exhibits that recognize the contributions of individuals and organizations that have made outstanding contributions to the peace making power of citizen diplomacy.
In September, the center presented awards for outstanding achievement to six deserving citizen diplomacy organizations as its first official event.
The U.S. Center for Citizen Diplomacy is a national organization dedicated to serving the many organizations active in citizen diplomacy through development of resources which will enable the establishment of best-practices in citizen diplomacy and the recruitment of persons to serve as U.S. citizen ambassadors to the world. For more information, visit www.uscenterforcitizendiplomacy.org.
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