Advertising Legend Keith Reinhard Named Communicator of the Year
FOR IMMEDIATE RELEASE
April 6, 2006
Contact:
Dr. Nancy Snow
Assistant Professor of Communications
California State University, Fullerton
Phone: 714/278-4302
FAX: 714/278-2209
E-Mail: nsnow@fullerton.edu
Advertising Legend Keith Reinhard Named Communicator of the Year
(California State University, Fullerton, CA) ¿ The College of Communications at California State University, Fullerton has named Keith Reinhard Communicator of the Year. Reinhard is Chairman Emeritus of DDB Worldwide, which ranks among the largest global advertising agency networks in the world with 206 offices in 96 countries.
In 2005, Adweek magazine named DDB Worldwide its 2004 Global Agency of the Year for the second year in a row. In 2004, DDB Worldwide also was named the 2003 Global Agency Network of the Year by Advertising Age. At the 52nd International Advertising Festival in Cannes, DDB Worldwide took home a total of 44 Lions, including two Grand Prix¿ the Cyber Grand Prix for online advertising created by DDB Brasil on behalf of its Henkel client, and the first ever Grand Prix in Radio that was awarded to DDB Chicago for the ¿Real Men of Genius¿ Bud Light campaign for client Anheuser-Busch.
In 1986, Keith Reinhard was one of the architects of the advertising industry¿s first and only three-way union, creating Omnicom, one of the world's largest advertising and marketing services holding companies. Advertising Age has referred to Keith Reinhard as the advertising industry's ¿soft-spoken visionary¿ and in 1999 named him among the top 100 industry influentials in advertising history.
As a working creative man, Reinhard is best known for work on McDonald's, including ¿You Deserve a Break Today,¿ which in 1999 was voted the No. 1 jingle of all time in Advertising Age's The Century of Advertising. Over the years, Keith has served on most of the major award juries. In 1984, he was a member of the Cannes jury and was elected by that jury as its first-ever American President. In 1999, Keith was jury President for the Cannes International Advertising Festival.
Keith has contributed generously of his time and talents to the industry and the community. He leads the effort he began 2 years ago, Business for Diplomatic Action, serving as President of the private-sector task force, spearheaded by preeminent communications, marketing, political science, global development and media professionals. BDA¿s purpose is to enlist the U.S. business community in actions to improve the standing of America in the world.
Dr. Nancy Snow, Assistant Professor of Communications at Cal State Fullerton, nominated Reinhard for his advertising legacy as well as his strong global public interest vision. The faculty vote was unanimous. Snow says, ¿BDA¿s core message to the business sector could be America's image in the world impacts your bottom line. Having had the pleasure to meet Keith, I¿m struck by his incredible knowledge and passion for his life¿s work. He¿s a patriotic executive who cares about how business impacts and is impacted by national reputation and credibility.¿ CSUF advertising professor Jerry Wright calls Reinhard a ¿luminary¿ in the field.
California State University, Fullerton is honored to have Keith Reinhard address its communications faculty and students. Reinhard will receive his Communicator of the Year award on May 5, 2006 at 6 PM at the annual awards banquet at Embassy Suites Hotel in Brea, California.
